The Sen.
Book a private viewing at our Jalan Jurong Kechil Sales Gallery. Get direct developer pricing, access to the latest balance unit chart, and a dedicated CEA-licensed specialist to walk you through your preferred stack, facing, and floor selection.
DEVELOPER
LOCATION
Jln Jurong Kechil, D21
Connectivity
Beauty World MRT · DTL
Unit Mix
1BR to 4-Bedroom + Study
Tenure
99-Year Leasehold
DEVELOPER
GET DETAILED FLOOR PLAN
Register to Receive
Full Floor Plans and Pricing
Detailed floor plans, exact dimensions, stack-by-stack orientations, and indicative pricing across all five unit types — released to registered preview members ahead of public launch.
- Full PDF Floor Plans
- Stack-by-stack Facing Details
- Indicative Pricing Per Unit
- Free Affordability Assessment
What Booking a Viewing Gets You
Direct developer pricing
Book through our specialist team and you pay the same direct-developer price the developer publishes — no commission, no markup. The May 2026 price list is the current reference; balance unit chart is updated regularly as new units release.
Current balance unit allocation
80 units (23%) sold on launch weekend (Nov 15-16, 2025) at ASP S$2,358 psf — including a 4-Bedroom + Study. Of the remaining inventory, the best river-facing stacks and higher floors are released through phased allocation. Book a viewing to see what's currently held and what's still claimable.
Reserve before the next phase release
Developers typically step up pricing through subsequent phase releases as inventory absorbs. Reserving now locks the current phase price — every successful 3–5% phase increment after that affects the unsold inventory, not your contract.
Dedicated specialist
Each viewing is paired with a CEA-licensed specialist who walks you through unit selection, financing options, and the Progressive Payment Scheme planning across the build-up to 31 August 2030.
No obligation, no commission
Booking a viewing is free and non-binding. You receive direct developer pricing, the latest floor plans, and a full showflat tour at Jalan Jurong Kechil — and decide whether to proceed when you're ready. No commission is payable on your purchase.
Direct developer pricing
Book through our specialist team and you pay the same direct-developer price the developer publishes — no commission, no markup. The May 2026 price list is the current reference; balance unit chart is updated regularly as new units release.
Current balance
unit allocation
80 units (23%) sold on launch weekend (Nov 15-16, 2025) at ASP S$2,358 psf — including a 4-Bedroom + Study. Of the remaining inventory, the best river-facing stacks and higher floors are released through phased allocation. Book a viewing to see what's currently held and what's still claimable.
Reserve before
the next phase release
Developers typically step up pricing through subsequent phase releases as inventory absorbs. Reserving now locks the current phase price — every successful 3–5% phase increment after that affects the unsold inventory, not your contract.
Dedicated specialist
Each viewing is paired with a CEA-licensed specialist who walks you through unit selection, financing options, and the Progressive Payment Scheme planning across the build-up to 31 August 2030.
No obligation, no commission
Booking a viewing is free and non-binding. You receive direct developer pricing, the latest floor plans, and a full showflat tour at Jalan Jurong Kechil — and decide whether to proceed when you're ready. No commission is payable on your purchase.
Now vs Next Phase Release
Why current-phase pricing matters
more than you think.
Current Phase Booking
Reserve at current pricing
- Current-phase direct developer pricing
- Latest balance unit chart access
- Best river-facing and higher-floor selections still held
- Lock current price before next phase release
- Dedicated CEA-licensed specialist · no commission
Wait for Next Phase
Defer until next release
- Typical 3–5% phase pricing step-up
- Best stacks & facings absorbed first
- Higher-floor units re-allocated
- Reduced choice of unit-type variant
- Construction milestone may have advanced
Current Phase Booking
Reserve at current pricing
- Current-phase direct developer pricing
- Latest balance unit chart access
- Best river-facing and higher-floor selections still held
- Lock current price before next phase release
- Dedicated CEA-licensed specialist · no commission
Wait for Next Phase
Defer until next release
- Typical 3–5% phase pricing step-up
- Best stacks & facings absorbed first
- Higher-floor units re-allocated
- Reduced choice of unit-type variant
- Construction milestone may have advanced
Project at a Glance
A quick look at
The Sen.
Location
222–230 Jalan Jurong Kechil, District 21
Upper Bukit Timah · Beauty World precinct · Former German European School site
Developer
Sustained Land + Ho Lee Group + Greatview Development
SL Capital (8) Pte Ltd (Sustained Land subsidiary) · Track record: Sturdee Residences, Coastline Residences, One Meyer, 3 Cuscaden · Architect: AGA Architects
Unit Mix
1BR to 4BR + Study
347 residences across five 10-storey blocks · Classic Blocks (267 units, 77%) offer 1BR–3BR from 452 sqft to 1,109 sqft · Premium Blocks house the larger family formats
Connectivity
Beauty World MRT (DTL)
Walking distance to Beauty World MRT on the Downtown Line · Direct DTL access to Orchard, Bugis, Bayfront, and the CBD · PIE and BKE nearby
Schools Nearby
Premier D21 school catchment
Bukit Timah Primary · Pei Hwa Presbyterian Primary · Methodist Girls' School · Ngee Ann Polytechnic nearby
Lifestyle
4 nature parks + Beauty World amenity belt
Bukit Timah Nature Reserve · Bukit Batok Nature Park · Rifle Range Park · Rail Corridor · Beauty World Centre, Bukit Timah Shopping Centre, The Linq @ Beauty World
Facilities
Resort-scale on 207,156 sqft site
50-metre lap pool · Infinity pool · Fully equipped gym · Yoga deck · Co-working spaces · BBQ pavilions · Sky gardens · Children's play areas · On-site childcare centre · 1-to-1 carpark provision
Tenure
99-Year Leasehold
Tenure commencing 20 January 2025 · Expected TOP 31 August 2030 · Legal Completion 31 August 2033
Sales Status
Currently selling · Showflat open daily
Previewed 31 October 2025 · Launched 15–16 November 2025 · 80 of 347 units (23%) sold launch weekend at S$2,358 psf ASP
Location
222–230 Jalan Jurong Kechil, District 21
Upper Bukit Timah · Beauty World precinct · Former German European School site
Developer
Sustained Land + Ho Lee Group + Greatview Development
SL Capital (8) Pte Ltd (Sustained Land subsidiary) · Track record: Sturdee Residences, Coastline Residences, One Meyer, 3 Cuscaden · Architect: AGA Architects
Unit Mix
1BR to 4BR + Study
347 residences across five 10-storey blocks · Classic Blocks (267 units, 77%) offer 1BR–3BR from 452 sqft to 1,109 sqft · Premium Blocks house the larger family formats
Connectivity
Beauty World MRT (DTL)
Walking distance to Beauty World MRT on the Downtown Line · Direct DTL access to Orchard, Bugis, Bayfront, and the CBD · PIE and BKE nearby
Schools Nearby
Premier D21 school catchment
Bukit Timah Primary · Pei Hwa Presbyterian Primary · Methodist Girls' School · Ngee Ann Polytechnic nearby
Lifestyle
4 nature parks + Beauty World amenity belt
Bukit Timah Nature Reserve · Bukit Batok Nature Park · Rifle Range Park · Rail Corridor · Beauty World Centre, Bukit Timah Shopping Centre, The Linq @ Beauty World
Facilities
Resort-scale on 207,156 sqft site
50-metre lap pool · Infinity pool · Fully equipped gym · Yoga deck · Co-working spaces · BBQ pavilions · Sky gardens · Children's play areas · On-site childcare centre · 1-to-1 carpark provision
Tenure
99-Year Leasehold
Tenure commencing 20 January 2025 · Expected TOP 31 August 2030 · Legal Completion 31 August 2033
Sales Status
Currently selling · Showflat open daily
Previewed 31 October 2025 · Launched 15–16 November 2025 · 80 of 347 units (23%) sold launch weekend at S$2,358 psf ASP
Enquire Now For
EARLY-BIRD BENEFITS
An established green enclave, on the up
- Low-rise homes across a generous, green Upper Bukit Timah site
- Minutes from Bukit Timah's nature reserves and greenery
- Beauty World MRT precinct being renewed under the URA Master Plan
Nearby
Projects
What a typical launch asks you to accept
- Many launches sit on higher-cost land
- High-rise density is often the norm
- Precinct upgrades aren't always on the doorstep
Unit Type B3
2 Bedroom
68 sqm
Versatile mid-format · Dual-purpose
The 2-bedroom at The Sen is the development’s most flexible unit type — working for couples, dual-income professionals, small families entering the District 21 corridor, and dual-purpose investors balancing rental income with future own-stay convertibility. Variants include 2BR and 2BR + Study (~743 sqft) layouts.
Investment Qualities
2-bedroom units sit at the intersection of two distinct rental demand pools in the Beauty World precinct — dual-income professional couples drawn by NEL connectivity into both the CBD and the orbital employment clusters, and small families seeking established mature-estate living without core-central pricing. This dual-pool dynamic supports rental resilience across cycles.
The Ng Teng Fong General Hospital cluster nearby — also supports a steady professional rental demand at this format, layering an additional buyer pool that most pure suburban developments don’t have access to.
Lifestyle & Amenities Qualities
For couples and small families, the 2-bedroom layout maps onto a specific Bukit Timah Nature Reserve life pattern: a master suite plus a flexible second room (guest room, study, nursery, child’s room), with Beauty World MRT for direct Downtown Line commutes, Beauty World precinct amenity belt for daily essentials, the Bukit Timah Nature Reserve heritage F&B corridor for dining, and the Ng Teng Fong General Hospital cluster for healthcare convenience.
The Upper Bukit Timah nature corridor character is the lifestyle differentiator. This is one of the few unit types in the development that lets buyers enter The Sen corridor without committing to a family-sized footprint, in an area where new launches are infrequent.
Resale Market Demand
2-bedroom units demonstrate stronger resale liquidity than 1-bedroom inventory because the buyer pool widens to include both investors and own-stay buyers (couples upgrading from rental, small families entering the corridor, dual-income professionals). At exit, the unit type’s flexibility itself becomes a selling point — multiple segments converge on the same inventory.
In The Sen specifically, 2-bedroom inventory in MRT-adjacent developments tends to be among the most contested formats in the resale market — reinforced by the corridor’s structural supply tightness in new launches.
Ideal Buyer Profile
Own-Stay Profile
Couples · Young families
Investor Profile
Dual-purpose
Detailed floor plans, exact unit sizes, and stack-specific orientations are available for download. Book a viewing at the Jalan Jurong Kechil Sales Gallery for stack-by-stack walkthroughs.
- Full PDF Floor Plans
- Latest balance unit chart
- Current direct-developer pricing
Unit Type B4A
2 Bedroom + Study
72 sqm
Versatile mid-format · Dual-purpose
The 2-bedroom at The Sen is the development’s most flexible unit type — working for couples, dual-income professionals, small families entering the District 21 corridor, and dual-purpose investors balancing rental income with future own-stay convertibility. Variants include 2BR and 2BR + Study (~743 sqft) layouts.
Investment Qualities
2-bedroom units sit at the intersection of two distinct rental demand pools in the Beauty World precinct — dual-income professional couples drawn by NEL connectivity into both the CBD and the orbital employment clusters, and small families seeking established mature-estate living without core-central pricing. This dual-pool dynamic supports rental resilience across cycles.
The Ng Teng Fong General Hospital cluster nearby — also supports a steady professional rental demand at this format, layering an additional buyer pool that most pure suburban developments don’t have access to.
Lifestyle & Amenities Qualities
For couples and small families, the 2-bedroom layout maps onto a specific Bukit Timah Nature Reserve life pattern: a master suite plus a flexible second room (guest room, study, nursery, child’s room), with Beauty World MRT for direct Downtown Line commutes, Beauty World precinct amenity belt for daily essentials, the Bukit Timah Nature Reserve heritage F&B corridor for dining, and the Ng Teng Fong General Hospital cluster for healthcare convenience.
The Upper Bukit Timah nature corridor character is the lifestyle differentiator. This is one of the few unit types in the development that lets buyers enter The Sen corridor without committing to a family-sized footprint, in an area where new launches are infrequent.
Resale Market Demand
2-bedroom units demonstrate stronger resale liquidity than 1-bedroom inventory because the buyer pool widens to include both investors and own-stay buyers (couples upgrading from rental, small families entering the corridor, dual-income professionals). At exit, the unit type’s flexibility itself becomes a selling point — multiple segments converge on the same inventory.
In The Sen specifically, 2-bedroom inventory in MRT-adjacent developments tends to be among the most contested formats in the resale market — reinforced by the corridor’s structural supply tightness in new launches.
Ideal Buyer Profile
Own-Stay Profile
Couples · Young families
Investor Profile
Dual-purpose
Detailed floor plans, exact unit sizes, and stack-specific orientations are available for download. Book a viewing at the Jalan Jurong Kechil Sales Gallery for stack-by-stack walkthroughs.
- Full PDF Floor Plans
- Latest balance unit chart
- Current direct-developer pricing
Unit Type C3
3 Bedroom
103 sqm
Family-sized · District 21 CCR
The 3-bedroom is The Sen’s most contested format — and the 3BR Premium variant was named among the most popular types on launch day. Supported by two reinforcing demand pools: local CBD-employed families seeking proximity to work in a central catchment, and international buyers drawn to the District 21 address (launch buyer mix included PRs and foreigners from China, Malaysia, UK, Netherlands, Norway, USA).
Investment Qualities
3-bedroom units at The Sen sit at the intersection of two structurally distinct demand pools. The first is local family own-stay — buyers entering or upgrading within the Bukit Timah Nature Reserve corridor, anchored to Bukit Timah Primary’s school catchment (within 1km) and the heritage estate’s enduring desirability. The second is CBD-proximate professional rental — anchored to the 4-minute MRT walk and the Beauty World MRT that puts CBD, Orchard, and Marina Bay employment clusters within ~15 minutes.
These two pools rarely overlap in a single development. The result is a 3-bedroom inventory positioned for both appreciation (local family own-stay demand) and rental durability (expatriate school-driven rental demand) — a combination that supports both metrics simultaneously rather than trading one off against the other.
Lifestyle & Amenities Qualities
For families with school-age children, the 3-bedroom at The Sen offers a daily-life pattern that compounds steadily over a decade-long hold: simplified school runs to Bukit Timah Primary and the SOTA / NAFA arts education cluster within reach, Beauty World MRT (Downtown Line) within walking distance for working parents commuting to the CBD or Marina Bay, the Ng Teng Fong General Hospital cluster for family healthcare access, and the Beauty World precinct amenity belt + Beauty World precinct riverfront + Beauty World amenity belt for daily essentials and dining.
The combination makes the 3-bedroom distinct from a typical RCR family product. It’s a home positioned within walking distance of multiple school options — both local and international — in a Upper Bukit Timah nature corridor with structural supply tightness.
Resale Market Demand
3-bedroom inventory in well-positioned mature-estate developments is the most contested format in the Singapore resale market. At The Sen, this dynamic is amplified by the dual-demand structure: local family buyers seeking The Sen corridor accumulate continuously, and expatriate family rental demand persists for the arts education institution catchment.
The Sen’s structural supply tightness — new launches in this corridor are infrequent — reinforces the exit position further. For 3-bedroom buyers, this is the unit type with the broadest exit pool in the development.
Ideal Buyer Profile
Own-Stay Profile
Local families · School catchment buyers
Investor Profile
School-driven expat rental
Detailed floor plans, exact unit sizes, and stack-specific orientations are available for download. Book a viewing at the Jalan Jurong Kechil Sales Gallery for stack-by-stack walkthroughs.
- Full PDF Floor Plans
- Latest balance unit chart
- Current direct-developer pricing
Unit Type C4
3 Bedroom + Study
117 sqm
Family-sized · District 21 CCR
The 3-bedroom is The Sen’s most contested format — and the 3BR Premium variant was named among the most popular types on launch day. Supported by two reinforcing demand pools: local CBD-employed families seeking proximity to work in a central catchment, and international buyers drawn to the District 21 address (launch buyer mix included PRs and foreigners from China, Malaysia, UK, Netherlands, Norway, USA).
Investment Qualities
3-bedroom units at The Sen sit at the intersection of two structurally distinct demand pools. The first is local family own-stay — buyers entering or upgrading within the Bukit Timah Nature Reserve corridor, anchored to Bukit Timah Primary’s school catchment (within 1km) and the heritage estate’s enduring desirability. The second is CBD-proximate professional rental — anchored to the 4-minute MRT walk and the Beauty World MRT that puts CBD, Orchard, and Marina Bay employment clusters within ~15 minutes.
These two pools rarely overlap in a single development. The result is a 3-bedroom inventory positioned for both appreciation (local family own-stay demand) and rental durability (expatriate school-driven rental demand) — a combination that supports both metrics simultaneously rather than trading one off against the other.
Lifestyle & Amenities Qualities
For families with school-age children, the 3-bedroom at The Sen offers a daily-life pattern that compounds steadily over a decade-long hold: simplified school runs to Bukit Timah Primary and the SOTA / NAFA arts education cluster within reach, Beauty World MRT (Downtown Line) within walking distance for working parents commuting to the CBD or Marina Bay, the Ng Teng Fong General Hospital cluster for family healthcare access, and the Beauty World precinct amenity belt + Beauty World precinct riverfront + Beauty World amenity belt for daily essentials and dining.
The combination makes the 3-bedroom distinct from a typical RCR family product. It’s a home positioned within walking distance of multiple school options — both local and international — in a Upper Bukit Timah nature corridor with structural supply tightness.
Resale Market Demand
3-bedroom inventory in well-positioned mature-estate developments is the most contested format in the Singapore resale market. At The Sen, this dynamic is amplified by the dual-demand structure: local family buyers seeking The Sen corridor accumulate continuously, and expatriate family rental demand persists for the arts education institution catchment.
The Sen’s structural supply tightness — new launches in this corridor are infrequent — reinforces the exit position further. For 3-bedroom buyers, this is the unit type with the broadest exit pool in the development.
Ideal Buyer Profile
Own-Stay Profile
Local families · School catchment buyers
Investor Profile
School-driven expat rental
Detailed floor plans, exact unit sizes, and stack-specific orientations are available for download. Book a viewing at the Jalan Jurong Kechil Sales Gallery for stack-by-stack walkthroughs.
- Full PDF Floor Plans
- Latest balance unit chart
- Current direct-developer pricing
Unit Type D1A
4 Bedroom + Study
135 sqm
4 Bedroom Premium · Limited Inventory
The 4-Bedroom + Study is The Sen’s premium configuration — designed for large families, multi-generational households at scale, and buyers seeking premium-stack positions in an established Upper Bukit Timah nature corridor. Inventory is limited.
Investment Qualities
4-Bedroom + Study units operate by different market dynamics — buyers are deeply qualified, decade-plus committed, and largely indifferent to short-cycle pricing movements. Limited inventory in this configuration is itself a structural feature.
The right frame for 4-Bedroom + Study investment at The Sen isn’t yield (modest) or appreciation (variable) — it’s the combination of a 207,156 sqft mega-site with premium-format scarcity in D21. The The Sen corridor sees infrequent new launches at this format, and the right buyer values position and exclusivity over standard investment metrics.
Lifestyle & Amenities Qualities
4-Bedroom + Study buyers typically prioritise lifestyle quality at scale — large family gatherings, multi-generational living with separate quarters, hosting capacity, or households with live-in help. The unit type’s premium positioning means the highest floors and most desirable facings.
Location-anchored, the daily life pattern combines heritage estate convenience with full Downtown Line connectivity: Beauty World precinct amenity belt for daily essentials, the Bukit Timah Nature Reserve heritage F&B corridor for dining, the Ng Teng Fong General Hospital cluster for healthcare proximity, and direct Downtown Line access to Orchard, Bugis, and Marina Bay from Beauty World MRT.
Resale Market Demand
4-Bedroom + Study resale operates on a different timeline than smaller units. Time-to-sale is longer but pricing is most resilient of all unit types — limited inventory in mature-estate developments means committed buyers face few alternatives.
Properties with limited supply and committed demand demonstrate the strongest resale liquidity across cycles — exactly the position The Sen’s 4-Bedroom + Study inventory occupies in the Beauty World precinct.
Ideal Buyer Profile
Own-Stay Profile
Large families · Premium-stack buyers
Investor Profile
Position-led, scarcity-focused
Detailed floor plans, exact unit sizes, and stack-specific orientations are available for download. Book a viewing at the Jalan Jurong Kechil Sales Gallery for stack-by-stack walkthroughs.
- Full PDF Floor Plans
- Latest balance unit chart
- Current direct-developer pricing
Private Viewing Access
Book a private viewing
this week.
Free, non-binding viewing at our Jalan Jurong Kechil Sales Gallery. Direct developer pricing, current balance unit chart access, and a dedicated CEA-licensed specialist to walk you through the project. No commission payable.
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An independent marketing platform managed by Propfunnels Pte. Limited. All information is provided for reference only. Enquiries are handled exclusively by CEA-licensed real estate agents.
Developer: Sustained Land + Ho Lee Group + Greatview Development
Tenure: 99-year leasehold
Sales Launched: November 2025 · Selling Now
Expected TOP: 31 August 2030
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Disclaimer: While every reasonable care has been taken in preparing this website and in constructing the models and showflats, the developer and the marketing agent cannot be held responsible for any inaccuracies or omissions. Visual representations, models, showflat displays and illustrations, photographs, art renderings and other graphic representations and references are intended to portray only artistic impressions of the development and cannot be regarded as representation of fact. Floor areas are approximate measurements and subject to final survey. The property is subject to inspection by the relevant authorities to comply with the current codes of practice. All information, specifications, renderings, visual representations and plans are current at the time of publication and are subject to change as may be required by us and/or the competent authorities sand shall not be regarded as statements or representations of facts. All plans are subject to amendments as directed and/or approved by the building authorities. All areas are approximate measurements only and subject to final survey. The Sales and Purchase Agreement shall form the entire agreement between us, the Developer and the Purchaser and shall supersede all statements, representations or promises made prior to the signing of the Sale and Purchase Agreement and shall in no way be modified by any statements, representations or promises made by us or the Marketing Agent
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